Pricing Calculator
A fast, interactive calculator to help you check whether your pricing covers your true costs — and what margin you’re actually making.
1. How this calculator works
This tool gives you two quick ways to make confident pricing decisions:
- Selling‑price calculator — enter your cost and selling price to instantly see your profit per unit, margin %, and markup %.
- Margin‑first calculator — if you already know the margin you want to achieve, enter your cost and target margin to see the selling price required.
Both calculators update instantly as you type, helping you test real‑world pricing decisions without spreadsheets, downloads or fuss.
2. Enter your numbers into the calculator below:
Use the main calculator to test:
- your standard selling price
- your cost price
- different pricing scenarios
- discounts
- price increases
- margin and markup outcomes
Or, if you already know the margin you want to achieve, use the “Know Your Margin? Work Out Your Price.” section to calculate the selling price required.
Results update instantly as you type.
3. Worked Example
Let’s say you enter:
- Cost Price: £100
- Selling Price: £150
Your results will show:
- Profit: £50
- Margin: 33.3%
- Markup: 50%
Now test a discount:
- Selling Price: £120
Your results update to:
- Profit: £20
- Margin: 16.7%
- Markup: 20%
This shows the real impact of “just knocking £30 off”.
4. Why this matters
Most SMEs underprice without realising it. This calculator helps you:
- avoid accidental discounting
- understand the difference between margin and markup
- stop guessing
- price with confidence
- protect your profit
- make better decisions
It’s one of the core tools in the SGA Pricing & Profitability discipline.